Search Engine Optimization

How To Make Search Engines Work For You!

Increasingly people are turning to the internet and more specificially search engines to find information, conduct research, shop for products and presents, and connect with others. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. According to a study done bycomScore, the first results on a search engine list recieve about 40% of the clicks. Simply creating a great website won't attract more customers to your business. Your site must also rank well in search results. With the sheer number of websites that are available on any given topic how do you ensure that your website appears at the top of a search hit list?

Introducing to you... Search Engine Optimization!Search Engine Optimzation (SEO) is the process of editing a website's content and code in order to improve visibility within one or more search engines. SEO is commonly reffered to as "natural" or "organic" because the results are displayed based on the relevance and popularity of a site as opposed to using SEM (search engine marketing) which deals with paid inclusion.

In order to implement SEO it is important to understand how search engines operate:
How do search engines operate?